I find the current Parisian obsession with burgers completely baffling.
Like the mushrooming of crappy steak chains in the 90s (see previous rant on Hippopotamus et al), they seem to have sprung out of nowhere and in huge number.
I know that French cuisine has been criticised internationally for not innovating or evolving enough, but surely this isn’t the answer. I also get the whole “really-need-a-grease-fix” thing, but do we really need burger restaurants in such huge number?
There are at least four burger joints (five if you count McDonalds) within a square mile of where I live: Bio Burger, Big Fernand, Le Camion Qui Fume and Mamie Burger.
The latter occupies a large space on the corner of rue du Faubourg Montmartre and rue de la Grange Batelière in the 9th district. I walked past it for about six months on the way work while it was being built, naively expecting something exciting and original to materalise, only to have my hopes dashed. And why “Mamie Burger” anyway? Is the name supposed to evoke the traditional beef patties that Granny used to put between two pieces of bread? Because if your Granny is French it’s pretty likely she never did that.
Anyway, rather like the fish and chip fad that has swept Paris (see Perfidious Albion), I reckon this latest burger obsession is just a flash in the pan (ha ha).
While it lasts though I will continue my one-woman crusade against all things burgerly. And probably found the Parisian Anti-Burger Front (PABF). Or maybe even join forces with the Anti-Burger Front of Paris (ABFP).